How to Build a Marketing Team for your Business
There’s no right way or wrong way to building a marketing team. But it’s important to keep yourself updated with the trends in marketing today, in order to form a high performing marketing team.
You may see small online businesses revolutionizing an industry with their excellent marketing compared to popular and consistent brands. At this point, you’re either building or re-building your team.
Here are a few tips that could help you build a marketing team of your dreams and propel your business to greater lengths.
- Start from scratch
You need to establish a strong foundation while trying to build a marketing team. A successful team will be loyal to the company they work for, loves the work they do, respect the customers they serve and get along with team members well to achieve company objectives. If these qualities are in place, you’ve something great to work on. All you may need to do is fill in the creativity or technical gaps in between. However, in the absence of such a mindset, you’ve to either choose to instill such qualities or start over fresh with new set of team.
While evaluating your existing team, you need to monitor qualities based on their marketing strength, area of expertise and commitment towards the company. If some failto fit into your criteria, it’s best you let them go and move onto the next stage.
- Rate your marketing team regularly
Next step is to measure what’s lacking by identifying each individual’s strengths and weaknesses. As a result of this study, you can map out instrumental methods that will drive consistent improvement. You can incorporate training events, professional coaching and other team building projects or exercises.
Once you discover each individual’s potential, assign specific roles which you think will best bringabout their talent and skills. If you’re building a new team, ensure you hire people who match your standards than settle for mediocrity. It’s essential to select the right person for the right job, but also imperative to pick the candidate who can carry out their tasks more proficiently and who seem to fit the team dynamic.
- Set the goals
Once your team is in place, the next step is to lay out the company’s goals and objectives. Be specific to what the team is built to achieve and communicate the advantages of realizing such objectives. The goals set must be measurable and clear to the team. Keep in mind that it’s essential to share the aftermath in case of failure to achieve the objectives. This will motivate the team to work harder to attain the goal together.
Educate the team using SMART (Specific, Measurable, Achievable, Realistic and Timed) goals. Feel free to even put it up around the office for the team to be constantly reminded as to where they’re heading. This will help them focus and inspire them to work towards the goal even more.
- Identify gaps
Gaps in a team relates to lack of particular skills or level of expertise that may block your way towards achieving goals. These hurdles could be talent, technological or creative gaps that may lead to performance gaps. You can focus on improving individual/team skills through strenuous training, regular coaching and effective feedback.
All work can’t be carried out manually. Technology has seen revolutionary advancements over the decades and agile companies incorporate technology to enable efficiency and flexibility. A majority of workforce in a company constitute of millennials who value their gadget, efficient project management applications and freedom to telecommute which will not only make their life easier but also motivate them to go that extra mile to work.
Team work makes the dream work. So constantly remind the team about their role in accomplishing company goals. Make notes to compliment and give credit to individual skills but also acknowledge the results of combined team efforts.
Keep encouraging and incentivizing your marketing team. You can hold competitions among teams, offer prizes and even grant the most productive team an extra day off for their hard work.
Each team has its strengths and weaknesses so, don’t be afraid to take individual approaches catering to their level of competency. You can start off with these strategies to fill gaps in general and then work your way through creating customized plans for higher productivity.
- It starts today, not tomorrow
One of the biggest challenges to progress is procrastination. Of course, you cannot expect a high performance marketing team to boot and roll out outstanding results in one day. This is a time-consuming process and requires regular monitoring to ensure they’re walking in the right direction.
In case of delay in meeting deadlines, the first step is to identify the cause of procrastination. An interesting trick is to fake deadlines. This way, you can trick procrastinators into completing their job on time, without them knowing about it. Hold the employees accountable when the project becomes overdue because more often than not, procrastination carries on to the next task because they get away with it. By getting involved in the tasks or projects personally can also help them focus to get work done on time. These methods are quite simple to implement and you can work out more strategies as you go ahead.
You must not underestimate the importance of a strong and collaborative marketing team. Because a smart and capable team delivers commendable work which will positively reflect on business. Therefore if you aspire to attain growth, you need strong backing of ahigh performance marketing team.